3 Things Good Nursing Job Sites Should Offer Your Facility
With the demand for healthcare continuing to outpace the supply of nurses, facilities are pressed to stay ahead of the recruitment game. Offering competitive pay and benefits is one thing — however, these perks must be properly advertised in order to attract the right candidates. This is why many recruiters are going beyond in-house job boards and using nursing job sites to spread the word about their open roles.
If you’re a manager or recruiter, you may be wondering how to find nurse job sites that can reach the most qualified applicants. To help you meet your needs, we’ll outline three key things that you should look out for when assessing these platforms.
Nursing Job Sites: Facility FAQ
Before weighing the pros and cons of different nursing job sites, it’s important to understand what a job site is and how partnering with one can benefit your facility. Below, we answer some frequently asked questions about nurse job sites to help you identify which is best suited for your organization’s unique needs.
What is a nursing job site?
A nursing job site, or nursing job board, is an online platform where facilities can advertise job opportunities for nurses. These sites aggregate dozens of openings across different facilities, enabling nurses to conveniently browse and apply for roles that appeal to them.
Facilities interested in using these platforms typically must register with the company housing the job site. From there, managers and recruiters can write and post job descriptions that are linked to an application tracking system (ATS).
What are the benefits of using a nursing job site?
Unlike a general job board, nursing-specific job sites are built exclusively for nursing professionals. This can be beneficial for facilities that are struggling to find nurses, since it draws in a targeted audience. Additionally, these sites can help streamline the hiring process by centralizing all of the applications for an open role.
What is the best job search site for nurses?
Each nurse will look for different features in a job board, depending on their specialty, level of experience, and facility preference. Generally speaking, employees appreciate when job boards:
- Advertise a large number of jobs in their area of expertise.
- Make it easy to browse positions by role, location, and discipline.
- Encourage employers to provide pay transparency for each posted position.
- Don’t post fake or misleading jobs.
- Allow candidates to create an employee profile that can be used when applying for multiple positions.
It’s important to remember that a site specifically optimized for nurses may not have the features or level of support facilities are looking for. When deciding which job board to use, you’ll want to find one that supports the administrators who post the jobs as much as it does the nurses who search for them.
What Nursing Job Sites Should Offer: 3 Things to Look For
While nursing job websites can be helpful recruitment tools, some offer better services than others. To help ensure your resources are being optimized, look for these essential qualities that the best nursing job sites should offer.
1. Expertise in the Nursing Industry
The first thing you should consider is what type of company a job site is housed under. Since the purpose of these platforms is to reach nurses, it’s important for a company to have a good understanding of the nursing industry and trends that could change the market.
Why, exactly, does this matter for a job site? For starters, there are many different types of nursing professionals, such as registered nurses (RNs), licensed vocational nurses (LVNs), and certified nursing assistants (CNAs). If a job site is geared toward nurses, it should be designed to collect nuanced information on relevant licenses, certifications, and expertise.
On the recruiter’s end, this will help bring in higher quality applications and deter spam from candidates who mass-apply to roles. On the nurse’s end, specificity can make for an easier application process, which can also help attract a wider pool of candidates.
2. Access to a Wide Network of Nurses
When evaluating platforms, it’s also important to consider how accessible your postings will be. Beyond simply putting your job description up, a good site will harness diverse marketing strategies to get your posting in front of as many nurses as possible. Here are a few specific features indicating that a company will actively expand your online reach:
| Search engine optimization | A good job site will offer services to get your postings indexed by public search engines. This will make your opening accessible to anyone who searches keywords on your post and get you in front of a larger audience. |
| Email alerts | A quality job site should already have an established network of nurses they can reach out to. These sites will typically send email alerts about your openings to nurses who match the qualifications you’re looking for. |
| Industry partnerships | If a company is well-known in the industry, they’ll usually have partnerships with other healthcare organizations. This is important, since business partners can help repost openings and spread the word about new nursing opportunities within their networks. |
3. Reliable Support Team
Finally, it’s important to not only vet the platform, but also the quality of the team running it. The people running a job site should be willing to help you get the most out of their services. Here are a few questions you can ask yourself to determine whether a company has a reliable support team:
- Do they have an accessible support line or contacts that I can reach out to with job site-related questions?
- Does this company offer additional resources or informational guides that will help me optimize my job postings?
- Are they transparent about their costs, services, and what I’ll need to do in order to maintain my job posting on their site?
Find Nursing Job Sites That Elevate Your Recruitment Game
Still looking for a job site that reliably connects you to qualified nurses? IntelyCare has you covered. Reach out to us today and discover how our nationwide network of nursing professionals can drive more traffic to your openings.