Healthcare Marketing Articles

With all of the demands facing nursing care facilities each day, the concept of marketing may seem like more of a distant priority, if a priority at all. However, the ability to differentiate your facility from the rest is becoming increasingly important as more families consider longer term care…

With all of the demands facing nursing care facilities each day, the concept of marketing may seem like more of a distant priority, if a priority at all. However, the ability to differentiate your facility from the rest is becoming increasingly important as more families consider longer term care options for their loved ones.

Why is healthcare marketing important? Well, the ability to market your nursing care facility isn’t just a way to acquire more residents, it’s also a way to bring new staff members to your team, professionals who care about their residents and the facilities they work for. So whether you need to improve your census, fill shifts, or ensure quality care, an effective marketing strategy can be a multiplier for your facility on many fronts, opening up new options – and opportunities – for your facility.

This section houses a number of resources and will provide you with an overview of assisted living marketing and marketing in healthcare generally, as well as important considerations for this unique industry.

Assisted Living Marketing and Nursing Home Marketing

There are any number of ways for your facility to stand out in the crowd. Ironically, as painful as regulations can be for your compliance efforts, you can also find ways to turn them into positive aspects of a marketing campaign. Governmental and private ratings systems are another opportunity for your facility to shine for residents and recruits alike.

The resources in this section will cover different marketing strategies and tactics, to help your facility with:

  • Identifying your target audience and market.
  • Developing appropriate messaging.
  • Understanding how to use different marketing channels.
  • Setting up successful healthcare marketing campaigns.
  • Measuring the success of campaigns and the ROI for your business.

Nursing Industry Considerations

How is healthcare marketing different from marketing in other industries? If your strategy is staff recruitment, for example, there are important considerations to keep in mind when marketing to healthcare professionals. From tone of voice to content messaging, this section will help you to understand how to develop products that will resonate with this unique audience, and more.

Learn What Healthcare Marketing Can Do For Your Facility

The right marketing strategy can have cascading effects for your facility, helping you to fill beds, staff shifts, and generate positive attention for all the hard work your team does on a daily basis. Are you ready to see what the impact of marketing strategies in healthcare systems can look like in your facility? Use our resources to help you get started.

All Articles

Healthcare Advertising: Overview and Guide for Facilities

Where should healthcare advertising fit into your marketing plan? Get the answers you need and channel-specific tips in this facility guide.

Creating a Healthcare Content Marketing Program: Step-by-Step Guide

Is your facility starting a healthcare content marketing program from scratch? Follow these five steps to build a solid foundation.

Top 5 Healthcare Conferences in 2024: Facility Guide

Looking for networking events that can benefit your facility? Here are five big healthcare conferences you should mark on your calendars for 2024.

What Is Brand Awareness in Healthcare? 5 Best Practices for Facilities

What is brand awareness in healthcare? Here’s what you need to know about building a reputable image and standing out from the competition.

How to Market to Nurses: 5 Recruiting Strategies for Facilities

Learning how to market to nurses can help your facility hire and maintain a robust clinical staff. Here are five strategies to help you get started.

How to Conduct a Patient Experience Survey: Facility Guide

First time conducting a patient experience survey? Follow these tips to ensure your survey provides meaningful insights to improve care.

How to Choose the Right Senior Living CRM: 5 Tips

Looking to improve your care services with a senior living CRM? Here are 5 tips for choosing one that’s best suited to your facility.

Creating a Home Care Marketing Strategy: 5 Steps

Want to attract more clients through home care marketing? Here are 5 essential steps that will help you build a stronger brand.

The Importance of Nursing Home Reviews for Your Facility

Learn the importance of nursing home reviews for your facility in growing your business and maintaining your industry reputation.

7 Nursing Home Marketing Ideas for Your Facility

Utilize these nursing home marketing ideas as part of your strategic plan to build your brand and reach your target market.

Online Marketing: 5 Tips for Healthcare Facilities

Explore the basics of online marketing and learn how a strategic plan can give your facility or residence a competitive edge.

Marketing on Social Media: A Guide for Healthcare Facilities

Healthcare organizations can benefit from marketing on social media. Learn about the various platforms and tips for planning your strategy.