Healthcare Website Design Ideas and Examples

In the digital age, the internet plays a role in nearly every industry, including healthcare. Most healthcare organizations recognize the importance of developing online platforms that meet the needs of their patients, residents, and healthcare providers. However, many facilities still need support crafting a healthcare website design that reflects their high level of in-person care.

Why Prioritize Website Design for Healthcare?

There is a constant need for medical care and the healthcare industry. So, as a care provider, why focus on marketing elements like healthcare website design when you have more pressing issues to consider?

Frankly, the numbers speak for themselves. Approximately 7% of all Google searches — over 1 billion per day — are related to healthcare. In addition, studies have shown that the quality of a facility’s online services can impact a patient’s willingness to seek in-person care. As patients turn to the internet in increasing numbers to address their medical needs, healthcare facilities would certainly benefit from considering how to make the best medical website possible. When exploring healthcare website ideas, there are a number of elements to consider.

Make a Great First Impression

First impressions matter. A website’s design is the first thing a visitor will notice; if the website looks outdated or unprofessional, visitors may be suspicious of the information presented or the organization itself. A professional and attractive website gives the impression that your facility is committed to providing exceptional care. Consider the following ideas to ensure your website sets the right tone:

• Employ consistent branding: Have a coherent design throughout the website, including colors, fonts, and visual aids to reinforce brand recognition.
• Share your wins: Be sure to highlight awards or accolades your organization has received to boost your brand awareness and improve credibility, which you can present in well-crafted press releases.
• Feature positive reviews: Studies show that third-party reviews positively impact brand trust, so consider emphasizing glowing reviews and testimonials as part of your healthcare website design.

Example:

On its homepage, a care facility has a compelling hero image that connects to its brand’s color scheme and an engaging tagline that defines the organization’s goals. The page includes several testimonials sharing positive experiences at the facility, and visitors can click a link to read more reviews.

Consider Your Audience

The primary goal of a website design for healthcare organizations is to provide useful information, but in order to know what qualifies as “useful,” you should be clear on the types of visitors your site is hoping to attract. Keep the following tips in mind when planning for your target audience:

• Conduct user research: Through interviews and surveys, gather information about your users’ needs, preferences, and goals. This can be used to create audience personas — profiles that represent segments of your target audience.
• Appeal to their values: Using this data, explain how your organization can address the audience’s pain points and why your services will meet their specific needs.
• Speak to multiple audiences: Different parts of a website will focus on varying goals, such as supporting current patients, engaging new ones, or attracting healthcare professionals for employment. Be sure to tailor your website’s messaging accordingly to speak to each group’s unique needs.

Example:

A long-term care facility addresses the concerns of prospective residents and their families on a “Frequently Asked Questions” page. The website also features a “Careers” page that appeals to professionals seeking a career in healthcare and explains why their facility is a great place to work.

Optimize User Experience

A thoughtful healthcare website design can make it easier for visitors to navigate and find the information they need. It can also increase the likelihood that visitors will book appointments, use telehealth services, and request further information, which can lead to increased conversions and revenue for your organization. The following ideas can help ensure your user experience is a good one:

• Make navigation simple: Page menus should be organized logically and labels should be easy to find, with categories that make sense to your intended audience.
• Welcome mobile devices: More than 60% of internet traffic now comes from mobile devices. Websites should be optimized to be viewed and interacted with on a smaller screen, with an emphasis on a responsive layout.
• Prioritize page speed: Users are likely to leave a website that takes too long to load, so make sure to invest in page speed optimization to provide the best user experience.

Example:

A rehabilitation center’s home page includes a navigation menu at the top of the screen with easy-to-read labels leading to relevant resources. When users access the site from their mobile devices, the menu appears as a button in the top right corner.

Prompt Further Action

Healthcare can be a competitive industry. A great healthcare website design should encourage visitors to spend more time on the site, explore its content, and potentially engage with the organization in a way that leads to in-person interactions. Prospective employees of the company can also interact with the site to take steps toward employment. Use these tips to encourage forward momentum on your site:

• Share a clear call to action: The best medical websites include prominent calls to action (CTAs), which can direct users to complete tasks like scheduling appointments, completing surveys, filling out contact forms, or applying for a job.
• Simplify forms: If the website includes forms to fill out, they should be straightforward and easy to use to ensure they are actually completed and submitted.
• Use personalization: Website content and CTAs can be individualized based on a user’s browsing history, leading to increased conversions.

Example:

A clinical research center utilizes personalization to identify whether a user has previously expressed interest in a clinical trial. The website then displays a personalized CTA to encourage that individual to enroll in an upcoming trial, and provides a simple form to express interest.

Want to Learn Even More Ways to Promote High-Level Care?

Now that you have a better understanding of how your healthcare website design can help you stand apart from the crowd, take your staffing game to the next level. Want to learn more? Get access to fresh insights and practical nurse staffing tips from IntelyCare today.