William C. Peacock, Esq.

Senior Manager, Performance Marketing, IntelyCare

Man wearing a dark suit and tie
Expertise: Law, Technology, Business Management, Marketing, Retirement Benefits
Title: Senior Manager, Performance Marketing

M.B.A., University of Chicago, Booth School of Business (expected graduation: 2024) J.D., Washington and Lee University, School of Law B.A., University of California, Davis

Location: Hamden, CT
Man wearing a dark suit and tie


  • Over 12 years of experience in creating, editing, and managing online content for businesses and consumers
  • Over 11 years of legal experience in employee benefits (ERISA) and private practice
  • Practice areas included ERISA retirement account division and family law
  • Developed and presented continuing legal education seminars for multiple state and local bar associations and CLE providers on ERISA retirement benefits and on ethical marketing strategies


Willie has taken an unusual path in his career, from content creator to attorney to performance marketer and MBA student, and he wouldn’t change it for the world. As a writer, he has taken complex technological, legal, and business concepts and boiled them down to make them so simple, even lawyers could understand them.

At Thomson Reuters, Willie penned more content than anyone else in the history of his team, or at least that’s his story. His experience in ERISA-related retirement benefits law, and background in marketing, technology, and business, helps him to guide small business owners through the morass of HR, legal, tech, marketing, business, and regulatory issues that are so challenging for entrepreneurs in the healthcare space.

Outside of work, Willie is an obsessive Kansas City sports fan, a dedicated girl dad, and trained for a marathon once, but forgot to keep running after he hit 10k.