Expertise:Content Marketing, Corporate Communications, Brand Management, Public Relations
Title:Director, Content Marketing
Education:
B.S., University of Hartford
Location:Boston, MA
Highlights
Seasoned content and media professional with over 19 years of experience in content marketing and brand management
Primary driver of IntelyCare's advocacy and thought leadership efforts in the healthcare workforce world
Key contributor to content aimed at improving experiences for IntelyCare's nursing professionals and healthcare clients
Has helped IntelyCare earn numerous industry accolades and recognition in media outlets such as the Wall Street Journal, Forbes, BBC, and more
Experience
Chris Griffin is the Director of Content Marketing at IntelyCare, responsible for delivering multi-channel content and communications to engage its nursing professionals, healthcare clients, and corporate employees. Chris specializes in developing and managing brand content, PR management, cross-channel marketing strategies, demand-generation, and lifecycle/product marketing.
Chris has nearly two decades of content marketing and media strategy experience, spending the first part of his career in enterprise tech media and then jumping into the Boston tech start-up scene. Before joining IntelyCare, Chris managed content programs at XebiaLabs (now Digital.ai) and was the Director of Marketing at Flock.
Chris’ expertise lies in understanding industry subject matter and the mindset of its stakeholders to develop compelling content that resonates with, and motivates, target audiences.
